Rules for Writing Press Releases

1.  THOU SHALT NOT USE VAGUE, TRITE, OVER-USED OWRDS LIKE:

AWESOME
FANTASTIC
WONCERFUL
BIG
GRAND OPENING
USE WORDS THAT REALLY DESCRIBE YOUR PRODUCT.  BE CREATIVE!  USE A THESAURUS!

2.  THOUS SHALT NOT USE THE SAME EXCITING WORDS OVER AND OVER TRYING TO FALSELY EXCITE THE READER IN SOME EXCITING WAY OR EXCITING FASION.

3.  THOU SHALT NOT USE EXCLAMATION POINTS AT THE END OF ALL YOUR SENTENCES!   THIS SI AN OBVIOUS AND LAME ATTEMPT TO CREATE FALSE INTEREST!  LET YOUR WORDS DO THE PROVOKING--NOT TYOUR PUNCTUATION!

4.  THOU SHALT KEEP SENETENCES THIGHT, NOT FILLED WITH USELESS VERBIAGE TO CREATE A FALSE SENSE OF IMPORTANCE.  IT DOESN'T WORK.

5.  BE SURE TO KEE ALL THE IMPORTANT FACTS IN THE FIRST PARAGRAPH.  OFTEN THIS IS ALL YOUR READERS LOOK AT.

6.  DON'T USE "25-CENT" WORDS.  THIS MEANS BIG WORDS LIKE MERCHANTABILITY.


THIS WEB PAGE AND THE WRITING ON IT ARE COPRIGHT 1996.  ANDREA SMITH