The New Europe

Beating the US at its Own Game

Based on the TR Reid, “L’Europe qui gagne,”

(The Europe that Wins), in The United States of Europe.

Chpt begins with fictional American couple, “the Yankees” going on vacation from Syracuse to Chicago

Recall some of the businesses they frequent, work for, etc.

See 116 for list of other “American” products and their European owners

Sodexho!! [French] and British Compass group have twice the market share of next largest American firm (Aramark]

US investment/presence in Europe

Starbucks, McD, Baskin-Robbins

Volvo, LandRover, Jaguar, AstinMartin all owned by Ford

In the US in 2000,

Europeans represented 65% of all foreign investment in US

Why no outrage, fear as in fear of Japanese “buying up Manhattan”?

Reid says it’s a compliment [weak]

Sir Ian Prosser, CEO of Bass-ale/British hotel group Six Continents

It’s good for American business, economy, jobs, etc.

Reid said maybe they realize it

Do they?

Could Europe be beating America at its own game?

Privatized rails, phones, PhDs in technology (124)

Cellphones Example

Nokia, Ericsson, Siemens

Cellphone penetration

How did Europe get ahead of Motorola, US networks?

GSM, uniform model

Corporatism

**Business model/government model

**State/EU-guided investment, regulation

**Partnership among

Industry

(peak associations)

State/EU Labor (confederations of trade unions)

Boeing vs. Airbus

See tables/graphs in Wiki