How to encourage social entrepreneurism worldwide?
Bill Drayton, social entrepreneur
himself
Harvard grad
Oxford (economics)
JD Yale Law School
worked in management consulting
for McKinsey & Co.
*"he chose to specialize
in economics, law, and management because he saw each discipline as a key
tool to effect social change" (14)
former adminstrator for
EPA
asked: Was it possible to create a system that would, with high reliability, spot major pattern-changing ideas and first-class entrepreneurs before either were proven?" (15)
Founded Ashoka: Innovators for the Public
Started with $50,000 from
friends with foundations and his own money
Set out around the world
to interview people committed to change
3 x 5 cards
For five years, Ashoka could
not attract funding from a single public foundation
but in 1984 was awarded
a $200,000 MacArthur Fellowship
Then got support from the Rockefeller Brothers Fund ons
First fellow was Gloria de
Souza, 45-year old elementary school teacher
Jesuit school in Bombay
1971 attended a workshop
on experiential learning
Dream was to transform education
in India
from rote learning (colonialism,
colonial mind set) to experiential and environmental education
Concerned that 70% of kids in Bombay want to emigrate
Began using techiques in her school
Then, received a 4-year living stipend, $10,000, to devote herself to spreading the model throughout India
She formed a foundation,
Parisar Asha ("hope for the environment")
Showed that EVS (environmental
Studies) approach worked - studens scored higher on reading comprehension,
mastered writing and math more quickly)
By 1985, persuaded Bombay's school board to conduct pilot programs in 1700 schools
Withink 3 years, almost a million students
By end of 1980s, Indian government
had adopted EVS into national curriculum
Its the standard of instruction
in grades 1-3
Still working today; has
influenced an entire generation of teachers
Today, Ashoka
operates in 46 countries
has assisten 1400 social
entrepreneurs
$40 million in funding
analyzing their strategies
offering professional services
lending credibility to their
efforts
Works like a venture capital
firm
"search and selection" process
Criteria:
1) creativity
2) entrepreneurial quality
(the knockout test: does the candidate have a new and potentially
pattern-setting idea?")
3) social impact of the
idea
4) ethical fiber