Discussion Page for Organizational Communication Workshop

Major Communication Technologies:

Signing, Symbolic behavior, Non-verbal, Talking, Writing, Memos, Reporting, Policies, Rules, and Proceedure Manuals, Bulletin Boards, emailing, email discussion, Presentation (related media), Internet, Meeting, faxing, telephone, mail, delivery systems, gossip, PBX systems (voice mail and PA annoucements, routing), Integrated Information systems

Meetings:

-Superior calls meeting, no advanced information.

-just dissem. topic.
-context: backgroun information, overview, agenda
-request for advanced input.
-negotiating times for the meeting (using scheduling tech.)
-prior deliberation (via email discussion or memos)

Marketing:

-Traditional:

-research, analysis, focus groups, mailing, "front-end design of service"
-promotions, publicity (fee based media, or PSAs)

New Directions:

Richer data sources on customers, competitor, pricing,
-customer-driven products and services
Using Email to track candidates, inquiries.
Using technology to distribute products in advance of purchases (trial offer, shareware, samples)
Doing business on the Web.

©1997 by Mark Alfino, Department of Philosophy, Gonzaga University.